Get your sales message to the highly involved
viewers of www.seekcrun.com.
Understanding the “stickiness" of
this web site will help you understand the power of images on the Internet
and the energy that promotes the Kansas City running community. Your
message will resonate with the viewers that are looking for their photos,
downloading them and then sticking around to see what is occurring in
the running events past or present in the Kansas City area.
Sell your equipment, clothing, nutritional foods and training services
to the athletes that participate in the street races, cross country runs,
duathlons, triathlons and other competitions that are presented in the
photography of www.seekcrrun.com
Imagine that you and your family or friends have been photographed at
a local event and you have the card that tells you where to download
this photo at no charge. Would you visit this web site at least once
to see the picture and then perhaps tell others where this photo is offered?
Of course! And the over 1000 each week (2006) proved this dynamic is
successful to draw visitors to www.seekcrun.com
As you may know the running community changes in membership at the rate
of 40% each calendar year, so reaching the new runners is a very valuable
goal. The visits to www.seekcrun.com are
shown to be about 50-50 as new and previous visits. That is, many come
back without the card, but just as many are seeing the web site for the
first time. This is measured by the seeing present cookies on the visiting
computers. I will be pleased to share theses statistics from Stat Counter.com.
“Stickiness” in web terms is the term that describes
the diration of the visits. The site offers hundreds of photos from each
event so that the viewer that see the event closer to its entirety. Many
times there is a slide show with music on the home page that may involve
his/ interest for a minute of two. Running news, coming events, running
club information and services may add to the viewers’ time of the
visit. My relationship with the running community tells me that many
runners have this site as their home page and visit it daily.
Your advertisement on www.seekcrun.com will
show your support of the running community and you will benefit for the
investment. Get involved with your market!! at
a very low cost. Less than a Starbucks cup of coffee a day!
Contact me at rosmd@everestkc.com
Two interesting articles about mesuring web sites:
Measuring success of a web site by hits is like measuring an opera by
its volume
A page about Hits vs Visits
